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SEO techniques depends on the degree of specialization of the person in charge of this branch. Some of the techniques that are implemented within SEO strategies on corporate websites are:
Identify the keywords of the sector.
Various tools help you find these keywords , indicating the search volume you have and the degree of difficulty to position with that keyword.
A free option is to carry out the different searches with different keywords for which the web page should appear in the search results and analyze the websites that appear with said keyword.
Take care of the loading speed of the web.
As part of SEO On Page, the loading speed of the web page is essential to position it better than the competition.
Having the loading speed optimized will help Google bots to crawl the web faster and decrease the bounce rate , since users leave the web page if it takes too long to load.
Define the responsive design of the web.
This point is of vital importance to position a website. More than 60% of searches performed on Google are through mobile devices .
Google takes this information into account, so it better positions those websites that have an optimized responsive design.
Find the long tail keywords of the sector.
Long tail keywords or long tail keywords are those that are longer than the keywords and seek a more specific response than the rest . Long-tail keywords generally have a lower search volume, so the competition is less and it is easier to position.
Improve local positioning.
Previously, the large volume of searches that are executed from mobile devices has been highlighted. Google understands that searches made from these devices are performing a local search . The Google My Business listing is used to improve local positioning and increase the visibility of local businesses against the competition.